Just touching on Disney briefly since most people know about the landmarks he and his company popularized (a lot of animation landmarks he wasn’t actually the first, like animation synchronized to sound, use of multiplane cameras, creating the first movie-length animation) and while the start of the company (disney getting oswald the lucky rabbit and most of his employees legally stolen from him) is interesting history, it’s also not difficult information to come across.
Something that I hadn’t known before taking this history class, though, was that Technicolor had an exclusive deal with Disney which had Disney being the only animation studio to use Technicolor’s service for three years. This clip, The Band Concert (1935), was Mickey’s first color cartoon, but not Disney’s. Disney’s first color cartoon was Flowers and Trees (1932). Why did he wait three years to put the most popular cartoon character in color? To take the steam out of other animation studio’s first color cartoon, of course.
He was a shrewd man.